O QUE propoMOS?
Com foco na retomada do mercado de turismo nacional, preparamos um plano de ação direcionado a estratégias de vendas e marketing voltado ao segmento de turismo de luxo brasileiro.
Identificamos ser de extrema necessidade voltar nossos esforços à compreensão de como viajantes se comportarão na retomada de viagens. Para atender esta nova demanda nos unimos à Improve Business, consultoria focada em Customer Experience, que tem como missão fazer com que empresas aprimorem processos a partir do ponto de vista do cliente - fundamental para o sucesso dos negócios - buscando otimizar resultados no pós - crise.
configuramos o projeto em 3 etapas
Uma imersão para entender as necessidades pontuais de cada propriedade neste momento de pandemia,
analisar as oportunidades e guiá-los
para otimizar os resultados.
Análise
de experiência
-
Estudo de perfil de clientela
-
Desenho de jornada do cliente
-
Insights para melhorias da experiência
Análise
de estratégias
-
Análise de material promocional
-
Análise de canais de vendas e relacionamento com cliente
-
Action Plan para pós-crise.
Boas praticas
pós-pandemia
-
Práticas sanitárias de sucesso desenvolvidas em diferentes países
-
Medidas de proteção à staff e clientes
ABOUT DOMINIC LADET
Dynamic and with more than 25 years of experience in the tourism and hospitality industry, Dominic Ladet is a respected specialist in the international luxury market.
Graduated in France, at Ecole Hotelíère, consistently regarded as the best hospitality school in the world, Dominic brings in his curriculum experiences in some of the finest luxury establishments.
His career includes 10 years in the renowned Le Bristol, Paris, where he took on positions of trust and responsibility as Reception Manager, Customer Relationship Manager and Sales Manager, responsible for all Latin America and Southern Europe.
In 2005, Dominic was invited to join the prestigious Fasano group where, as Director of Sales, Marketing and Communication for 10 years, he was responsible for the opening and positioning/branding of the four hotels from the group. During his time with Grupo Fasano, he was awarded by the Leading Hotels of the World for the best marketing campaign of 2006 and was named a member of the Marketing Advisory Committee. His passion for the Brazilian hospitality market also motivated him to participate in the foundation BLTA (Brazilian Luxury Travel Association).
In 2011, he took on the position of general management of Relais et Châteaux Villa Gallici, being responsible for overseeing the sales and marketing of five other hotels in the Baglioni France group.
Recently, believing in the potential that the country can offer to the luxury market, Dominic decided to showcase his work in a different way, creating DOM Creative Collection - that aims to improve the positioning of companies of the segment in the national and international market, through all the experience, dynamism and creativity of one of the most recognized names in the market.